We Dnie W Nocy

Inspired by the duality of day and night, sacred and profane, the concept explores the rituals of contemporary nightlife through the visual language of spirituality. We studied sacral architecture, liturgical symbols, and the rhythm of monastic life — recontextualizing them into a hedonistic setting. The name "We Dnie w Nocy" (By Day at Night) embodies this tension.

The logo draws on the form of a stained-glass window. A chalice, held by a pair of hands, becomes both a religious relic and a party icon. Typography is set in SchwarzKopf Old — a bold, angular blackletter font — paired with a restrained grotesque to enhance contrast and readability. The graphic system plays with symbolism: neon halos, prayer-like inscriptions, and holy minimalism meet in a carefully curated palette of black, ivory and warm gold.

The visual identity was rolled out across physical and digital touchpoints: signage, merch, menus, social media and environmental elements. Materials and textures — brick, aged metal, velvet — echo the brutal elegance of a hidden chapel. Neon signs reinterpret the logo in physical space, transforming the venue into a contemporary altar of indulgence.