Strøme is a Scandinavian-style cabin retreat concept set in the forests of Lower Silesia, Poland. Recreate Studio developed the brand strategy, full visual identity and responsive website for this nature escape brand, in collaboration with Maciej Bobrowski and Iga Sroczyk.
Design
The identity is built around the idea of flow natural, unhurried, Scandinavian in spirit. The logotype uses the Norwegian ø as a nod to Nordic heritage, paired with a geometric icon evoking shelter and openness. The colour palette draws from the surrounding landscape: deep forest greens, raw wood textures and soft naturals.
Development
Brand identity, logo design, visual identity system, print design, signage and wayfinding, responsive Webflow website, booking flow UX, key tags, stationery and social media assets.
