OneBid

OneBid connects collectors, galleries and institutions through a shared auction platform. The project focused on organising an existing brand into a more consistent visual system. We considered how credibility and clarity could carry across both digital services and physical communication.

We retained the existing logotype and developed brand guidelines for colour, typography, layout and tone. References to exhibition design informed the use of framing, contrast and hierarchy. The system extends to mobile interfaces, social content, documents and packaging without changing the core brand mark.

The identity was applied through UX/UI layouts, digital interface assets and reusable communication tools. Templates, infographics, app icons, stationery and presentation materials share a common structure. These elements provide a consistent way to present auction content and support the platform's wider brand communication.