OneBid

A cohesive brand system for a digital auction platform
Client
OneBid
Year
2023
Category
Corporate Identity & UX/UI
Research
OneBid is a growing auction platform connecting institutions, collectors, and galleries. With a logotype already in place, the brand needed a structured identity system to unify its presence across digital and physical touchpoints. Our task was to translate OneBid’s credibility and accessibility into a consistent, scalable visual language.
Design
We created a complete brandbook defining color, type, layout, and tone. Drawing from the world of classic exhibitions, we introduced subtle visual cues—like framing, contrast, and hierarchy—tailored to both mobile UI and traditional printed assets. The system was extended into social media, documents, packaging and app materials.
Development
The new identity came to life through UX/UI design, a refreshed digital interface, and a flexible library of assets: templates, infographics, app icons, stationery, and presentation tools. Each element reinforced OneBid’s character—refined, structured, and ready to grow.
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