Hyta

Inspired by the Nordic idea of the “second home,” Hyta offers modular cabins built for simplicity and connection to nature. Our research focused on how brands communicate such values visually with calm, clarity, and restraint. The goal: to design a content language that reflects the same quiet confidence as the cabins themselves.

We developed a visual system rooted in tactility and structure. Photography highlighted wood, light, and geometry. Content was paced and minimal, echoing the lifestyle Hyta represents. The tone of voice was warm, clear, and understated, designed to guide, not sell.

We built a cohesive content system spanning photography, social media and editorial formats. Each element was developed to feel timeless, reusable and adaptable, whether documenting the building process, showing life in the cabins, or sharing stories that link Hyta to broader cultural narratives. The result is a communication toolkit that grows with the brand, always grounded in its core values.