ESACØUnit

ESACØUnit is a tactical clothing brand shaped by real-world challenges and field performance. At the intersection of military functionality and lifestyle aesthetics, the brand needed communication that feels authentic, direct, and unapologetically raw. Our research focused on military subcultures, field gear iconography, and the codes of visual authority present in tactical communities.

We lead ESACØUnit’s visual communication across social media, campaigns, and product drops. This includes photography art direction, editing, and graphic design of all materials. Every post, story, and layout reflects the brand’s tactical precision and raw energy, creating a coherent presence in a space that values function over fiction.

We developed a content and communication strategy tailored to the brand’s unique position between performance and identity. Our approach was based on consistency, recognizability, and strategic restraint. We built a system of visual and verbal language that combines stark typography, military-inspired motifs, and field-proven aesthetics, while letting the product speak for itself.