Cyklostrada Dolnośląska

We began by exploring the needs of daily cyclists, families, and tourists. Understanding the regional context and functional requirements helped us define the brand's core values: clarity, movement, and accessibility.

We created a visual identity rooted in motion and simplicity — a dynamic logo inspired by bicycle geometry and speed lines, paired with a strong yellow-and-black color system and the geometric Geominastr typeface. The identity was designed to remain clear across all applications: from signage to merchandise.

We tested the brand across real-world assets: bottles, helmets, jerseys, and road markings. We delivered a complete branding toolkit, including visual guidelines and rollout materials, supported by motion-inspired photography and user-perspective visuals.