3formy

The project started with understanding the company’s positioning and its three construction technologies, which became the conceptual base for the identity. We explored Scandinavian architecture, modular housing and timber construction brands to define a visual language that feels architectural, calm and closely connected to nature.

The logo symbol is built from three simplified architectural forms that reference roof structures and modular segments. The geometry reflects the company’s name and construction philosophy. A restrained palette of muted greens and natural tones was introduced to evoke wood, moss and landscape, reinforcing the Scandinavian character of the brand.

The identity was designed to work across both digital and physical environments. Particular attention was given to applications on construction sites, including helmets, timber elements, flags, packaging tapes and workwear. The result is a clear and durable visual system that connects architecture, craftsmanship and nature.