Strome

Strøme är ett modernt reträttkoncept som erbjuder stugor i skandinavisk stil nedsänkta i skogarna i Nedre Schlesien. Tillsammans med strategiska ledare Maciej Bobrowski och Iga Sroczyk definierar vi kärnan i varumärket: en flykt från buller, en återgång till enkelhet och en djup respekt för det omgivande landskapet. Vår forskning fokuserar på att fånga detta löfte visuellt - balansera träets och naturens råa taktilitet med en modern, diskret ton.

We created a full visual identity built around the idea of flow—both in nature and in the guest experience. The logotype uses the Norwegian ø as a subtle nod to its Scandinavian inspiration, paired with a geometric icon that evokes shelter and openness at once. The color palette draws directly from the site: deep greens, natural textures, and soft neutrals. Every brand element, from printed materials to signage and wayfinding, was designed to feel integrated with the cabins and their surroundings—calm, quiet, but unmistakable.

We extended the identity into a fully responsive website with a focus on usability and atmosphere. The booking flow is simple and intuitive, while the overall experience mirrors the brand’s core promise: letting users breathe and immerse in nature. We also designed a suite of physical and digital applications, including key tags, mugs, printed stationery, and social media assets all reinforcing the same sense of quiet clarity. Strøme stands as a brand that invites its audience to disconnect from the noise and reconnect with what matters with an identity that whispers rather than shouts.