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Inspirert av dualiteten mellom dag og natt, hellig og profan, utforsker konseptet ritualene i moderne natteliv gjennom det visuelle språket åndelighet. Vi studerte sakral arkitektur, liturgiske symboler, og rytmen i klosterlivet - rekontekstualiserte dem til en hedonistisk setting. Navnet «By Day at Night» legemliggjør denne spenningen.

The logo draws on the form of a stained-glass window. A chalice, held by a pair of hands, becomes both a religious relic and a party icon. Typography is set in SchwarzKopf Old — a bold, angular blackletter font — paired with a restrained grotesque to enhance contrast and readability. The graphic system plays with symbolism: neon halos, prayer-like inscriptions, and holy minimalism meet in a carefully curated palette of black, ivory and warm gold.

The visual identity was rolled out across physical and digital touchpoints: signage, merch, menus, social media and environmental elements. Materials and textures — brick, aged metal, velvet — echo the brutal elegance of a hidden chapel. Neon signs reinterpret the logo in physical space, transforming the venue into a contemporary altar of indulgence.